LULLABI the Label was founded by Chelsea, a 26-year-old from Christchurch, New Zealand, after a life-altering diagnosis of Crohn’s disease in late 2023. Navigating the challenges of chronic illness quietly, Chelsea found strength in slowing down and embracing moments of rest. It was during this time that the idea for LULLABI was born — a sleepwear label designed to feel elegant, empowering, and effortlessly comfortable. Rooted in the belief that rest is restorative, LULLABI donates $1 from every purchase to Crohn’s & Colitis NZ, supporting others on their own health journeys.